Pacers Sports & Entertainment and Ticketmaster extend longstanding partnership, enhancing fan experiences and expanding community impact
Pacers Sports & Entertainment today announced a renewed multiyear partnership with Ticketmaster, extending the company’s position as the Official Ticketing Partner and Marketplace of the Indiana Pacers, Gainbridge Fieldhouse and now the Indiana Fever.
The extension deepens a collaboration that has transformed the fan experience at Gainbridge Fieldhouse, a world-class venue, which continues to attract some of the biggest moments in sports and entertainment. Under the renewed agreement, Ticketmaster will continue delivering seamless, secure and fan-first ticketing technology for all events at the home of the Pacers and Fever while expanding its role across digital and in-venue platforms.
“Ticketmaster continues to be an exceptional partner in helping us elevate every moment our fans spend with us from buying tickets to cheering in their seats,” said PS&E President and CEO Mel Raines. “Their technology, innovation and commitment to service ensure that we can offer a world-class experience at Gainbridge Fieldhouse, and we are proud to extend this partnership into the future.”
“Our partnership extension with Pacers Sports & Entertainment reflects our shared commitment to Pacers and Fever fans, whose passion fuels every event,” said Ticketmaster EVP and Co-Head of Sports Kurt Schwartzkopf. “We’re proud to continue delivering innovative, fan-first ticketing and meaningful community programs that celebrate what makes Indiana fans so special.”
Ticketmaster will receive naming rights for the exclusive Hardwood Club, a private club with upscale food and beverage options for guests with premium tickets. The company will also continue to serve as the presenting partner for key ticketing touchpoints across Pacers.com and GainbridgeFieldhouse.com, and activate across high-visibility in-venue assets including LED signage, fascia branding and the Ticket Sphere.
Ticketmaster will also support season ticket holder engagement through dedicated content, VIP experiences, themed nights and a co-branded video series. In addition, PS&E and Ticketmaster will soon introduce new accessibility enhancements in arena for fans attending Pacers games.
The partnership also reinforces PS&E and Ticketmaster’s shared commitment to community impact. For the first time, Ticketmaster will join as a key partner in the Pacers Foundation’s statewide Drive & Dish initiative, which makes healthy food more accessible to families in need across Indiana. Thanks in part to Ticketmaster’s significant support, the foundation will expand the program’s reach, including new efforts to deliver food to smaller community organizations that have previously lacked access to distribution resources.
About Pacers Sports & Entertainment
Pacers Sports & Entertainment is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, Inc., and Gainbridge Fieldhouse. Its team of inspired and dedicated employees promises to deliver quality entertainment and unparalleled service.
About Ticketmaster
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 600 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV). To learn more, visit ticketmaster.com.