PS&E and Zippin Partner for Self-Service Concessions at Gainbridge Fieldhouse

Oct 18 // 2021



  • PS&E and Zippin are partnering to give Gainbridge Fieldhouse guests faster and lower-contact concessions experiences.
  • Shoppers make their selections and are billed automatically for their purchases when they exit the concessions area.
  • Initially, two Fast Break grab-n-go locations on the Main Concourse level use Zippin technology, with two more on balcony level later this year.


Pacers Sports & Entertainment and Zippin Partner for Self-Service Concessions

at Gainbridge Fieldhouse

INDIANAPOLIS – Pacers Sports & Entertainment and Zippin, developers of checkout-free technologies for retail and concession stands, announced today a first-in-market partnership to give Gainbridge Fieldhouse guests a more seamless and lower-contact food & beverage experience. The technology is another way PS&E is creating new experiences within the experience as part of ongoing Fieldhouse of the Future renovations.


Beginning with two Fast Break grab-n-go stands in the Main Concourse, Zippin technology enables guests to use their mobile wallets or credit cards to make their purchases and complete their transactions without having to checkout or pay at a register. Shoppers make their selections and are billed automatically for their purchases when they exit the concessions area, with smart sensors, smart shelf sensors, vision cognition, and machine learning to creating the frictionless experience.


The partnership with Zippin reinforces the fact that Gainbridge Fieldhouse is truly the Fieldhouse of the Future, and this technology, the first of its kind in this market, gives our guests a state-of-the-art concessions option that reduces wait times and improves the overall experience.

Rick Fuson, PS&E President and Chief Operating Officer


Two additional Fast Break locations on balcony level will also utilize Zippin technology when they open later this year.

"Today’s launch is an essential step toward further enriching the fan experience inside Gainbridge Fieldhouse,” said Dennis Branch, Zippin Head of Business Development. “We’re excited to be here with the Indiana Pacers and proud to provide frictionless shopping so that fans can focus on what matters most, the excitement of the game."

For photos of the Fast Break grab-n-go stand near Section 4 on the Main Concourse at Gainbridge Fieldhouse, please click here.



About Zippin

Zippin has developed the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores. Our patent-pending approach uses AI, machine learning and sensor fusion technology to create the best consumer experience: banishing checkout lines and self-scanners for good, and letting shoppers zip in and out with their purchases. Zippin’s platform uses product and shopper tracking through overhead cameras as well as smart shelf sensors for the highest level of accuracy even among crowded stores.

About Pacers Sports & Entertainment
Pacers Sports & Entertainment is an integrated sports and entertainment company including the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Pacers Foundation, Inc., and operations of Gainbridge Fieldhouse. Its team of inspired and dedicated employees has a shared purpose of winning through a commitment to excellence, serving the local community and entertaining fans and guests.