Indiana Pacers Launch Premium Napa Valley Wine Club and Brand

Nov 11 // 2022

November 11, 2022  | INDIANA PACERS LAUNCH PREMIUM NAPA VALLEY WINE CLUB AND BRAND 1967 Cellars Club Memberships Available Now

INDIANAPOLIS – The Indiana Pacers today announced the launch of 1967 Cellars Club, a wine subscription service featuring the team, its history, and the State of Indiana in a series of premium handcrafted wines under the brand name 1967 Cellars Napa Valley. The subscription club and wine brand were developed in partnership with Fairwinds Estate Winery in Calistoga, California, Napa Valley.

1967 Cellars Napa Valley offers a unique opportunity to celebrate the past, present, and future of the Indiana Pacers with family and friends. Cheers to a rich lineage of beloved teams and iconic moments of Pacers basketball. Subject to applicable laws, 1967 Cellars Club membership will feature two shipments of premium wine per year of three (3) or six (6) bottles as well as the option to add additional wines based on club seniority. Club members will also gain access to replenish their cellars and send special wooden box gift sets to family, friends, colleagues, and customers. Each bottle will tell the story of an aspect of the team and its history or honor unique qualities, culture, traditions, or locations in Indiana. 

“As an organization, one important focus is connecting with our fans in unique and personal ways, both on and off the court," said Chief Sales and Marketing Officer Todd Taylor. "With the 1967 Cellars partnership, we are excited to toast and help celebrate the special moments that resonate with our fans.”

A total collection of six varietals have been developed and will be released each season in two shipments. The inaugural and first release of wine will arrive in December 2022, with the second scheduled to arrive in the Spring of 2023.

Those who enroll in membership early will establish seniority and have opportunities to purchase limited production wines and attend future private events in Indianapolis and at Fairwinds Estate Winery in Napa Valley. To receive new release shipments and purchase additional bottles and gift sets at club prices, fans must be a member of the 1967 Cellars Club.

The first three wines of the inaugural shipment will include: United State of Basketball: A Napa Valley red Bordeaux blend. Tipoff: An elegant and approachable Russian River Valley Chardonnay. Gold Swagger: A Napa Valley sparkling Brut made in the traditional champagne method.“It is such an honor to be working with the Indiana Pacers and to bring 1967 Cellars to the United State of Basketball,” said Brandon Chaney, Proprietor and CEO of Fairwinds Estate Winery. “Indiana is home - I grew up in West Lafayette and attended Indiana University.  The game of basketball, the Pacers, and the State of Indiana are part of my DNA.”

For more information and to apply for membership, visit

About Pacers Sports & Entertainment
Pacers Sports & Entertainment is an integrated sports and entertainment company including the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Pacers Foundation, Inc., and operations of Gainbridge Fieldhouse. Its team of inspired and dedicated employees has a shared purpose of winning through a commitment to excellence, serving the local community and entertaining fans and guests.

About Fairwinds Estate Winery
Fairwinds Estate Winery is nestled in the hillside off the Silverado Trail in the northern realm of Napa Valley. The historic winery was the 4th established in Napa Valley after prohibition. In September 2020, the winery suffered extensive damage in the Glass Fire that reaped havoc in the wine country. Serendipitously, Fairwinds’ wine inventory and production was spared in its underground wine caves. Planning is underway to rebuild the damaged structures on the majestic property to create an iconic architecture statement for visitors to enjoy in the future. Fairwinds is currently open for tastings and events in its 22,000-sf wine cave by appointment.
For more information, please contact: Danny Lopez
VP, External Relations & Corporate Communications
(317) 917-2589

Eddie White
Senior Director, Public Relations
(317) 917-2713

Bella Rosenthall
Fairwinds Estate Winery
(765) 702-0371